Sustainability is hot these days. The trend toward both adopting more energy-efficient and eco-friendly practices at home, and tackling more substantial green building and green retro-fits in business continues to rise across the country. These efforts will now be supported and regulated by the newly developed International Green Construction Code (IGCC). Establishing such a code reflects the interest in and prominence of green building, as the population becomes more aware of vital environmental and health issues.
Consumer awareness of such issues has risen, and in challenging economic times, people are choosing carefully where to spend their dollars. A growing percentage of consumers are more likely to buy from businesses they perceive as being eco-friendly. The general population is becoming more knowledgeable about concepts like